+law started inside BWdB, a marketing agency working with law firms across the Midwest. Our anchor client, an elder law firm in Minnesota, needed to replace their forty-page PDF intake with something a real human could finish on their phone without giving up halfway through.
What we built solved that problem. It also exposed a bigger one: every firm we talked to had the same broken intake stack, paid for the same outdated tools, and was losing the same leads to the same firm down the street that called back faster.
So we pulled the product out of the agency, made it multi-tenant, and started building toward something with sharper teeth: an intake stack that treats client data with the seriousness law deserves and treats lead response with the urgency 2026 demands.
+law is now in private beta. A small group of beta-partner firms have early access while we build toward general availability. We're founder-led, capital-efficient, and shipping every week.